WHO WE ARE

PROMETEO FARRO

I eat therefore I am.

30 YEARS OF RESEARCH

We recovered and selected the original species of farro that had been forgotten by men.

2,000 HECTARES

Our farro is cultivated in the marginal lands of central Italy, mainly on the Apennine ridges.

200 FARMERS

We select and produce our varieties, entrusting them to trusted farmers who stipulate a cultivation contract with us.

1991: THE ORIGINS OF PROMETEO

The story of Prometeo began when organic agriculture was still in its early days and the dream of changing the future of the planet through more environmentally friendly production systems was a real utopia. Evaluating the exceptional characteristics of farro, such as rusticity, low nutritional and water requirements and excellent competitiveness with infesting weeds, Massimo Fiorani, founder of Prometeo, understood that it is the perfect cultivation for a low environmental impact and sustainable farming such as organic agriculture. It was 1991 and Prometeo began his journey to give farro, this precious and healthy wheat, the right place of honor in the modern diet.

THE ADVENTURE OF FARRO

Once the decision to carry on a dream of sustainable cultivation was taken, the Prometeo team started looking for farro seeds in the most remote places of the Apennines of central Italy, personally going to visit many farmers and breeders who had used farro only to feed their livestock until then. After months of hard work, it was possible to recover and select some varieties of farro from mixtures of cereals and at the same time to convince some of the most visionary farmers to enter the Prometeo’s supply chain to grow that “strange wheat” abandoned and forgotten by all. This was a successful choice because it is the specialization and pursuit of excellence on a unique and particular product such as farro that has made Prometeo credible and respected by consumers.

PROMETE TODAY

Quality, openness and reliability are the values which Prometeo is founded on. Times, scenarios and eating habits have been changing but for Prometeo the consistency and respect of its own philosophy have remained firm since its origins.